Customers
1. You should treat your customers so they (1) buy more, and (2) complain less
2. It is not about knowing your customer. It is about your customer knowing about you
 
Annual Budget
 Budgeting process of marketing
Step 1: Prepare Marketing Plans
- Marketing plans that position each product in terms of its marketing life cycle
- Competitive mental angle
- Distribution channel
- Awareness or perception of your product and that of the competitors?

Step 2: Rank product opportunities
- Can this produ...
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