Ngan's sacred corner

Browsing Archive: April, 2012

The power of Simplicity (Jack Trout)

Posted by Ngan Pham on Monday, April 30, 2012, In : Movies/books/TVshows 
Customers
1. You should treat your customers so they (1) buy more, and (2) complain less
2. It is not about knowing your customer. It is about your customer knowing about you
 
Annual Budget
 Budgeting process of marketing
Step 1: Prepare Marketing Plans
- Marketing plans that position each product in terms of its marketing life cycle
- Competitive mental angle
- Distribution channel
- Awareness or perception of your product and that of the competitors?

Step 2: Rank product opportunities
- Can this produ...
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Keep Listening, but Start Talking

Posted by Ngan Pham on Tuesday, April 24, 2012, In : Interesting articles 

When we meet with prospective investors, I don't speak much, and for good reason. There are three founding partners: Clayton Christensen, Matt Christensen, and me. When Clay is in the room, people want to hear from him. He's not only the controlling shareholder of Rose Park Advisors; our investment approach is based on his theory of disruptive innovation. Next on deck is his son, Matt,the CEO and portfolio manager; then me. 

In this particular context it makes sense that my partners do the lio...


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